In March 2022 I was connected by a mutual friend to Ben Playfair, the founder of Open Development Aid, to create a logo and basic colourway for the company rollout.
Open Development Aid (ODA) provides innovative and high quality consulting services to humanitarian aid and development actors and social change stakeholders worldwide. Find out more about their work here.
ODA already had some preliminary sketches, and they knew they wanted to use a modern colour scheme, most probably predominantly blues.
Communicating via Whatsapp texts and email across timezones, we went through the standard proofs-and-returns process of refining the designs, coming closer each round to the ideal outcome.
I was really happy that Ben's final decision was for this clean, clear design which expresses approachable expertise and the global context of ODA's workspace.
This project was completed part-time in 2 weeks, from briefing to completion. This was possible because he was able to communicate his requirements clearly and provided feedback on proofs quickly.
Follow Ben and find out more about Open Development Aid's strategic consulting services here.