![](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/b29bdb1a-1aaf-456b-9014-7ec7e8de4a93_rw_1920.png?h=72e2bece73bffffcd100c19e4878c8de)
I was incredibly proud to be able to work with the inspired, inspiring, incredibly committed and talented EFFA team in 2018 - and again in 2019 - to design and execute Melbourne's annual environmental film festival.
EFFA is held over multiple venues across the city and requires the development of a strong and cohesive annual theme around which diverse and challenging collateral are created.
I worked with copywriter Leon Cameron of Hobart's Red Jelly to develop EFFA's 2018 Festival branding and our CTA: Face The Films. I worked with the EFFA committee, our generous sponsors and our key stakeholders to roll out our branding city-wide.
Visit the Environmental Film Festival of Australia and support their work at effa.org.au
![](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/fdfd27af-9188-4fe6-8b5c-f494a0bba220_rw_1920.png?h=d6ad8db67047023d4424d1dc19ef3ba5)
![EFFA: festival poster (primary branding), 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/b8e901d1-c37a-42c5-9969-55725a6b8b21_rw_1200.png?h=735a87e488d4ca18b64abfb290c701ba)
EFFA: festival poster (primary branding), 2018
![EFFA: festival poster (secondary branding), 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/13662228-2aeb-48bb-bcc8-6122038981a5_rw_1200.png?h=08caa545db830ced6f66726225a510f7)
EFFA: festival poster (secondary branding), 2018
![EFFA: festival poster (secondary branding), 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/23305ef9-e247-400a-82a9-2d1881a4be5d_rw_1200.png?h=7aab8da86f23c0ccbebc0564e2f54661)
EFFA: festival poster (secondary branding), 2018
![EFFA: festival poster (secondary branding), 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/465f056b-b3f7-4bb7-9407-cbaf4a88a008_rw_1200.png?h=0f3334a6de64db53e41f255d22e5ae7e)
EFFA: festival poster (secondary branding), 2018
![EFFA: social media featuring branded collateral, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/6d5b08e5-2e9c-4221-b69e-04baa2d4871e_rw_1200.png?h=8f6295b5bcf174fcacef4ffdb3f7faaf)
EFFA: social media featuring branded collateral, 2018
![EFFA: brand design, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/a7672034-353c-42b7-8f5e-81db2514248d_rw_1200.png?h=fadfae4731ffa60190c834bf52a5527a)
EFFA: brand design, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/666b76d8-b26b-4883-a60a-dd04cee70f68_rw_1200.png?h=5cc00d5e55e44d6d65e4c27dde90b406)
EFFA: festival programme, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/0a0cc3a5-a8c1-4403-ba55-2d8b0d887e21_rw_600.png?h=11e3070f08f40a16d5e8460ca2706f13)
EFFA: festival programme, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/bce1e93c-c786-4930-9df6-e789dc0f556e_rw_1920.png?h=4986f6ae98587a20e9c8454563c2ff33)
EFFA: festival programme, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/4f8020fc-6679-4f2a-b35b-dbcdce35c8a1_rw_1920.png?h=3874f4a8bf1668128879cd710bb46610)
EFFA: festival programme, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/8a65e8de-3ce3-40bd-8e24-fbf6c828d7cd_rw_1920.png?h=ade3ec613203ed165a005052f5a340d3)
EFFA: festival programme, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/afd6cf82-5c40-4a9f-a1a2-969634d4bd8c_rw_1920.png?h=38ef489ec1ccbe472353065218bfd207)
EFFA: festival programme, 2018
![EFFA: festival programme, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/18f80cdd-75ad-4fd1-9eb8-57074e82dff5_rw_600.png?h=5e09e90a27abbbc1abc9be60daf5d88b)
EFFA: festival programme, 2018
![EFFA: large-format banner, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/b7b9007b-9851-4b87-b7dc-9cfe778a051b_rw_1200.png?h=18a1c2f9e16f3b864cb38b08187429bf)
EFFA: large-format banner, 2018
![EFFA: cinema format, 2018](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/cbba2bb6-e118-4925-8b3c-6e9649edf8c7_rw_1200.png?h=b885611c87068c5e5eba07fa63d9a51a)
EFFA: cinema format, 2018
![](https://cdn.myportfolio.com/2a6e9d24-ed9f-4802-97fe-60ecaa977732/5a441257-5122-4fcf-9934-3c08bc7ee450_rw_600.png?h=948e60f91fd9b08764259992bbda390a)